A Guide for Sales Professionals to Break into

Malaysia’s renewable energy industry is diverse, encompassing solar, wind, hydro, and biomass energy. The government has set ambitious targets to increase the share of renewables in the energy mix, aiming for 31% by 2025 and 40% by 2035. This commitment to reducing carbon emissions and achieving sustainable energy goals is driving a boom in the sector, presenting vast opportunities for sales professionals.

Are you wondering how to break into Malaysia’s renewable energy market as a sales professional? Here are a few tips to help you navigate this growing sector.

1. Understanding the renewable energy market

Before jumping to submit your job applications, it’s crucial to understand the renewable energy market in Malaysia. The country is focusing on solar, hydro, biomass, and wind energy. Solar energy, in particular, has seen substantial investments, with numerous large-scale solar projects underway.

Start by identifying key players in the market, including:

Government bodies: Ministry of Energy, Green Technology and Water (KeTTHA), Sustainable Energy Development Authority (SEDA)
Major companies: Tenaga Nasional Berhad (TNB), Malakoff Corporation, Cypark Resources Berhad
Emerging startups: Companies such as Plus Xnergy and Samaiden Group

Understanding which organisations make up the sector will help you tailor your job search and networking efforts effectively.

2. Developing necessary skillsets

Breaking into the renewable energy sector requires specific skills:

Technical knowledge: While you don’t need to be an engineer, having a basic understanding of renewable energy technologies and terminologies can set you apart.
Industry regulations & policies: Stay updated with Malaysia’s renewable energy policies, incentives, and regulations. This knowledge will help you position your sales strategies within the legal and economic frameworks that guide the industry.
Sales acumen: Strong sales skills are important. This includes prospecting, relationship building, negotiation, and closing deals.

3. Building a strong network

Networking is vital in any industry, but even more so in a niche market such as renewable energy. Participate in conferences, seminars, and workshops such as the International Green Tech & Eco Products Exhibition & Conference Malaysia (IGEM). These events are gold mines for networking and learning about the latest industry trends.

Leverage LinkedIn to connect with industry professionals, join relevant groups, and follow companies of interest. Engage with posts, share industry news, and showcase your expertise to build a strong online presence.

4. Tailoring your job search

When looking for sales roles in the renewable energy sector, use job portals that specialise in the energy sector. Regularly check the career pages of key market players and emerging startups, as many companies prefer to post job openings on their own websites before advertising them on job portals. Additionally, engage with recruitment agencies such as Ambition, as we often have inside knowledge of job openings and can provide valuable advice on how to position yourself effectively.

Breaking into Malaysia’s renewable energy industry as a sales professional requires a blend of industry knowledge, sales skills, and proactive networking. By understanding the market, honing your skills, and strategically positioning yourself, you can tap into this exciting and rapidly growing sector. With the right approach, you will be well on your way to a rewarding career in renewable energy sales.

For those seeking opportunities or career guidance in the sales and marketing space in Malaysia, feel free to connect with me at benjamin.teh@ambition.com.my.